brand management
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campaign strategy
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content development
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project management
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licensing & partnerships
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brand management 〰️ campaign strategy 〰️ content development 〰️ project management 〰️ licensing & partnerships 〰️
brand marketing strategist with over 10 years of experience navigating teams through complex global business environments to build, launch, and scale impactful brand and product marketing.
Campaign strategy and omni-channel content development.
Hailey Bieber for Levi’s, 2021.
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Emma Chamberlain for Levi’s, 2023.
It’s Giving Season: Introducing The Levi’s Ribcage Bells & Emma’s Edit, a curated Holiday Gift Guide.
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brand management & marketing lead for licensed partnerships and emerging product categories.
business development
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2019 Levi Strauss & Co. Initial Public Offering. Elected by Levi's Brand CMO as sole project lead to establish creative direction and ensure execution of all internal and external branding elements at New York Stock Exchange.
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Concepted and planned internal and external branding experience on behalf of Levi Strauss & Co. in partnership with NYSE. Led vendor execution.
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Levi's Kids x P.S. Arts: led 6 year partnership and Levi's Kids customization pop-up shop at annual "Express Yourself" event. The P.S. Arts organization and annual event raises funds for exemplary art education programs in public schools for more than 25,000 students and community members throughout California.
