Levi’s Holiday 2023, featuring Emma Chamberlain.

Led global campaign strategy, creative brief + omni-channel content development to launch a new denim fit the Ribcage Bells, a high-rise flare). Partnered with Emma and team to curate “Emma’s Edit” (the gift guide), bringing Levi’s brand fans (and Emma fans alike) seamless access to styling tips and the brand’s newest, coziest, and most timeless styles.

Led relationship and process with talent managers, partnering with Emma as contributing creative director of the campaign, resulting in authentic and brand-right content delivered in Emma’s signature tone. Assembled and managed external creative + production agencies, leading project management from concept to campaign delivery and launch.

Balanced high impact brand messaging with strategic product focus to meet business objectives during crucial Q4 time period.