Over 10 years of experience leading licensing partnerships for Levi’s Kids, Levi’s Basics, and Levi’s Eyewear.

Lead relationship manager between Levi’s brand and global licensees.

Understanding of brand building, integrated marketing, and the GTM process to develop and execute strategies reflective of brand blueprint and category/product vision.

Ability to partner across matrix to establish and ensure brand-right, strategically aligned, and compliant best expression of brand at all distribution points.

Integration with licensees for brand DTC or key wholesale account activation-establishing seasonal priorities, media optimization, product launches, in-store events, influencer partnerships.

Establishment and execution of marketing vision and strategy - delivering campaign tools that drive consumer engagement, elevate the brand, and contribute to qualitative and quantitative brand growth.

Expertise crafting and driving tailored strategy that results in innovative, impactful marketing initiatives that can be deployed in traditional and digital spaces.

Global lead strategist executing brief and driving Creative team on omni-channel campaign content development and toolkit delivery:

-Partnerships, PR

-Organic & paid media

-E-commerce & In-store marketing

-Social media

-Copy

Ability to oversee diverse, cross-functional teams and manage high impact marketing initiatives.

-Leads agency relationships, PR teams, and internal partnership across matrix of key stakeholders. Fosters collaboration while leading with vision.

-Proven track record of identifying operational gaps and implementing effective solutions that drive improvements in campaign quality.

-Experience establishing project milestones and strategic resource allocation. Proven timely delivery and precise management of budgets-including invoicing, actualizing, and payment processes.

Comfortable and capable people manager with a passion for empowering direct reports through leadership by example.

Dedicated to upholding strategic priorities and brand values while cultivating a positive, winning mindset across all levels of the organization.

Navigates obstacles with agility and a can-do spirit.