Levi’s Holiday 2021, featuring Hailey Bieber.
Led global campaign strategy, creative brief + omni-channel content development, celebrating Hailey’s style POV + authentic love for Levi’s across a variety of wearing occasions. This campaign featured a soft launch of the new women’s denim fit (501 ‘90s) - illustrating what the 501 means to Hailey and why the ‘90s are such an inspiration. Secured press coverage in top influential publications, drove high seasonal business performance to close out Q4, and propelled resonance and engagement with the brand.
Spearheaded partnership across stakeholder matrix to ensure campaign met seasonal business goals and drove key product focus, while also delivering brand and talent-right creative that is elevated, engaging, and authentic.
